Marketing Specialist

About the Companies

I have collaborated with various companies to enhance their digital presence and engagement. By understanding each business and its audience, I researched and identified relevant clusters to target. I optimized Instagram accounts to create multiple user touchpoints and devised content strategies that projected the desired brand message while avoiding low-value content. I also ensured all interactions were trackable, allowing clients to monitor their KPIs effectively. As a result, clients consistently reported satisfaction and observed positive outcomes shortly after implementing the strategies.

Summary

Thanks to my experience, several brands have reached out to me for assistance in growing and improving their digital presence

• Companies in sectors such as video games, collectibles, jewelry, furniture, and others trust me to develop strategies that position their accounts in the right niche (cluster)

To achieve this, I:

• Conduct thorough research on a set of accounts to understand the business and its target audience
• Analyze who they interact with and relate to, forming the ideal cluster for the brand
• Target the specific audience effectively

Optimize the Instagram account to create multiple touchpoints for users, such as:

• Subscribing
• Following
• Inquiring
• Visiting a catalog

Design an ideal content schedule aligned with the brand's value message, avoiding low-value content

Ensure all interactions are measurable, allowing clients to track their KPIs

After implementing optimizations and strategic plans, clients are always satisfied and soon begin to see results

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Digital Media

Facebook Ads

Instagram + Tik Tok

Websites

Google Analytics

Google ads

Skills and Tools Used

Account Optimization: Enhancing Instagram profiles to create multiple touchpoints (subscription, follow, inquiry, catalog visits)

Cluster Identification: Researching and forming the ideal audience cluster for targeted marketing

Content Strategy: Developing content schedules aligned with brand values

KPI Tracking: Ensuring measurable interactions for effective KPI monitoring

Campaign Management: Executing targeted campaigns on social media and other digital platforms

Digital Marketing Tools: Facebook Ads Manager, Instagram Insights, Google Analytics

Analytics Tools: Competitive analysis through online measurement tools

Strategies for Optimizing Instagram and Enhancing Brand Strategy for Small Brands:

Profile Optimization: Ensure the Instagram bio is clear and informative, including contact details, website links, and a compelling call-to-action.

Content Consistency: Develop a consistent posting schedule with high-quality images, videos, and captions that reflect the brand's identity and values.

Engagement Tactics: Actively engage with followers by responding to comments, hosting Q&A sessions, and utilizing Instagram Stories and live videos.

User-Generated Content: Encourage followers to share their experiences with the brand by creating branded hashtags and featuring user-generated content.

Collaborations and Influencers: Partner with influencers and complementary brands to expand reach and tap into new audiences.

Analytics and Adjustments: Regularly analyze Instagram Insights to understand what content performs best and adjust strategies accordingly.

Interactive Features: Utilize Instagram's interactive features such as polls, quizzes, and stickers to increase engagement and gather audience feedback.