Digital Marketing Specialist

About the Company

SuperEfectivo

This is a buy-and-sell chain store with more than 50 individual stores that manage different products and jewelry pieces. 

Summary

Conducted an initial analysis of the company’s website and social media profiles to understand why customers were not engaging with the content or using digital services

• Visits and interactions were nearly zero, suggesting possible mistrust due to previous bad practices by outsourced collaborators

Presented a research report that included a new strategy and updated workflows

• Managed a confidential and sensitive customer database

Identified the main issue: over 50 individual stores, making it difficult for users to find and connect with the right store

Optimized the Instagram profile to improve customer interaction by:

• Creating multiple ways to contact the stores (WhatsApp, Google My Business, website, highlights, and more)
• Adding an online catalog connected to Instagram, allowing stores to upload available products and customers to find what they wanted easily
• Generated sales in the first week

Implemented a data-driven content rating system, leading to easier content creation with immediate results

• Achieved a significant increase in interaction to normal levels within 3 months without paid advertising
• Resulted in a 23% increase over the main competitor, which has a team and budget five times larger
• Instagram returned the account status to normal, reaching new followers organically with each post

After stabilizing the account, used Facebook Ads to generate geolocated mini-campaigns around the stores of interest to:

• Generate awareness
• Encourage contact with the stores for future promotions

Developed an SEO plan to:

• Optimize website communication
• Automate the conversion funnel
• Utilize new SEM and social media strategies to boost customer engagement

‍

Digital Media

Facebook Ads

Instagram @Superefectivo

Website (WordPress) https://superefectivo.co/

Google Business

Skills and Tools Used

Content Creation: Produced on-location videos to promote stores

Catalog Management: Orchestrated catalog standards across stores, tracked leads from digital campaigns

Campaign Management: Executed campaigns on Facebook ads (for website, Facebook page and Instagram) and email marketing

Website Analysis: Identifying engagement issues, presenting research reports, strategy development

Social Media Optimization: Instagram profile enhancement, data-driven content rating system

SEO and SEM: SEO planning, conversion funnel automation, SEM strategy, SEO/SEM audits

Content Creation: Developing engaging content, including videos/reels that generated high interaction with the featured stores

Database Management: Handling confidential customer data

Digital Marketing Tools: Facebook Ads, WordPress, Google Business, Mailchimp

Analytics Tools: Online measurement and analytics programs for competitive comparison like Hootsuite, Sprout Social, Facebook Ads, Google Analytics, Rival IQ  and more

Additional Responsibilities

• Created video content on-site to booster stores visibility
• Orchestrated catalog management across all stores and tracked leads generated from digital campaigns
• Developed content strategies based on market trends and audience insights
• Ensured cohesive branding and messaging across all marketing collateral
• Conducted regular audits to optimize social media channels
• Implemented best practices to increase follower and engagement
• Collaborated with graphic design teams to deliver visually compelling content