Community Manager/Social Media Specialist

About the company

99&Partners/Marketing Agency

This is for a marketing and content creation agency with a few years in the market. They leverage the power of generating valuable content to build communities around brands.

Summary

As a Community Manager, I successfully managed accounts ranging from 7k to over 100k followers.

My responsibilities included:

• Creating publication schedules
• Writing engaging captions
• Responding to user inquiries and comments
• Generating reports on suggestions, complaints, and other insights from interactions/feedback

Managed accounts from various industries such as:

• Food
• Sports masks
• Spas
• Personal care products

Used benchmarking skills to analyze the Instagram status of each account/brand, involving:

• Evaluating their positioning within clusters (other brands Instagram associates them with)
• Finding the best associations for better positioning with their target audience
• Anticipating whether the proposed content would fit our monthly strategy

Developed a system to collect user engagement metrics, setting a baseline value to:

• Determine which content was most appealing to the audience
• Guide the creation of more engaging content
• Stop less effective content

Generated detailed reports for clients and the company to manage all agency brands

Collected results from advertising campaigns by:

• Creating unique tracking links to identify leads generated by each campaign
• Measuring campaign effectiveness

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IG Managed Accounts

Mimi Restaurant @mimirestauranteco

Naro Face Masks @naroo_colombia

BurgerStock Restaurants @burgerstockcol

Luigi’s Restaurant @luigibaq

Miss Brownie Delivery Food @missbrownie_oficial

Miss Pasta Delivery Food @misspasta_oficial

Sira Healthy Food @sira_colombia

La Esquina Restaurants @laesquinacol

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Skills and Tools Used

Content Creation: High-impact caption writing, visual content planning

Community Management: User engagement, response handling, feedback collection

Benchmarking: Competitive analysis, cluster positioning, strategic insights, coolhunting

Data Analysis: Engagement metric collection, performance reporting, content value measurements

Social Media Tools: Hootsuite, Sprout Social, Facebook Ads

Graphic Design: Direct communication with the design team, managing timelines

Reporting Tools: Google Analytics, Excel, Illustrator

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Additional Responsibilities

• Developed content strategies based on market trends and audience insights
• Coordinated with the graphic design team to ensure timely and visually appealing content creation
• Collaborated with marketing and design teams to ensure cohesive branding and messaging
• Conducted regular audits of social media accounts to identify areas for improvement
• Implemented social media best practices to enhance follower growth and engagement